In the Parliament of Georgia hardened combat smoking

TBILISI, June 18 / News-Georgia, Irina Zurabashvili. Regarding parliamentary smokers will be tightened up. This was at a meeting of the Bureau of the Parliament of Georgia on Monday said Speaker Nino Burjanadze.
As Nino Burjanadze said if the parliament will not smoke in areas specially designated for smoking, will penalize violators.
According to the Committee on Health and Social Affairs George Tsereteli, it is necessary to prompt the involvement of tobacco control law because "no other in the world of a country where in the quantities sold cigarettes."
According to him, in the adult population accounts for only 40% of smokers, the others - children and adolescents

Unclear Link Between Cigarette Ads And Adolescent Smoking

Chung, Garfield, and colleagues conclude that "youth targeting" by tobacco companies has increased since the Master Settlement Agreement (MSA) of 1998, even though their data show that the number of cigarette ads in magazines read by minors has declined. By their measure, youth targeting can increase even when youths are exposed to fewer cigarette ads—a puzzling result.
The question, however, is not so much whether the authors’ definition of "youth targeting" makes sense as why anyone should care whether youth targeting, however defined, goes up or down. The authors assert that "cigarette advertising has been shown both to attract adolescents to smoking and to establish smoking as a social norm." In fact, the evidence that advertising increases overall cigarette consumption—as opposed to consumption of particular brands—is highly equivocal. Every time a study purports to show that people smoke because of advertising, a close examination reveals that it actually shows something else.
The study that Chung, Garfield, and colleagues cite as "a representative example" illustrates that point. John Pierce and his colleagues did not show that advertising makes people more likely to smoke. Indeed, they did not even measure exposure to advertising. Rather, they found that adolescents who rated high on "receptivity to tobacco advertising and promotional activities" were more likely to start smoking or to consider it. All this suggests is that people with positive (or less negative) attitudes toward cigarettes are more inclined to smoke—not exactly a revelation.
Assuming that advertising does play an important role in the decision to smoke, that would not be the end of the matter, notwithstanding the authors’ casual call for an "absolute ban" on cigarette ads. Freedom of speech would have no meaning if it applied only to forms of persuasion universally recognized as harmless.

Why Do We Smoke Cigarettes?

from

The Psychology of Everyday Living

by

Ernest Dichter

1947

None of the much flaunted appeals of cigarette advertisers, such as superior taste and mildness, induces us to become smokers or to choose one brand in preference to another. Despite the emphasis put on such qualities by advertisers, they are minor considerations. This is one of the first facts we discovered when we asked several hundred people, from all walks of life, why they liked to smoke cigarettes. Smoking is as much a psychological pleasure as it is a physiological satisfaction. As one of our respondents explained: "It is not the taste that counts. It's that sense of satisfaction you get from a cigarette that you can't get from anything else."
Cigarettes Help Us to Relax

One shortcoming of our modern culture is the universal lack of adequate relaxation. Many of us not only do not know how to relax, but do not take time to learn. Smoking helps us to relax because, like music, it is rhythmic. Smoking gives us a legitimate excuse to linger a little longer after meals, to stop work for a few minutes, to sit at home without doing anything that requires effort. Here is a nostalgic comment contributed by a strong defender of smoking: "After a long day's work, to get home and sit in a chair and stretch my legs 'way out, and then to sit back and just smoke a cigarette and think of nothing, just blow the smoke in the air - that's what I like to do when I've had a pretty tough day." The restful effect of moderate smoking explains why people working under great stress use more tobacco.

"I Blow My Troubles Away"

In times of high tension, cigarettes provide relief, as indicated by the following typical comments of one of our respondents: "When I have a problem, and it comes back and back, warningly saying, 'Well, what are you going to do about this?' a cigarette almost acts like a consolation. Somehow it relieves the pressure on my chest. The feeling of relief is almost like what you feel in your chest after you have cried because something has hurt you very much. Relaxing is not the right kind of word for that feeling. It is like having been in a stuffy room for a long time and at last getting out for a deep breath of air." That man's explanation comes very close to stating the scientific reason why smoking brings relief. Worry, anxiety, depress us not only psychologically but also physiologically. When a person feels depressed, the rhythm of his breathing becomes upset. A short and shallow breath creates a heavy feeling in the chest. Smoking may relieve mental depression by forcing a rhythmic expansion of the breast and thus restoring the normal pace of breathing. The "weight on the chest" is removed.
This connection between smoking and respiration accounts for the common expression, "Smoking helps us to let off steam." When we are enraged, we breathe heavily. Smoking makes us breath more steadily, and thus calms us down.

Cigarette Taste Has to Be Acquired

Most people like the smell of tobacco but dislike the taste of a cigarette. Frequently we were reminded that "a cigarette never tastes as good as it smells. One usually very much dislikes his first cigarette. Taste for cigarettes must be acquired slowly. And whenever a smoker tries out a new brand, with a lightly different taste, he finds that he has to repeat this process of becoming accustomed to the taste. Often smokers who say they do not like the taste of certain brands really mean that they are not accustomed to it. Few advertisers of cigarettes realize that it takes time for a smoker to change his taste habits. No matter how pleasant the taste qualities of a brand may seem to be, at first the unaccustomed taste will be disliked. One of our respondents made the following interesting comment on this point: "I went to Bulgaria once and was forced to smoke Bulgarian cigarettes. I tried one brand after another till I had gone through five brands. Finally, the sixth brand seemed to be perfect. I discovered much later that any of the other brands might have become my preferred brand if only I had tried it in the sixth place. It just took me that long to learn to appreciate Bulgarian tobacco."

How Many a Day?

Despite all the millions spent on comparing the potentially harmful effects of different brands of cigarettes, our respondents seemed very little concerned about this matter. But all of them, even those who do not smoke excessively, worry abbout the quantities they smoke. Scientific and medical studies on the physiological effects of smoking provide a confused picture: Some conclude that smoking is harmful; others deny it. This same confusion prevails among smokers themselves. Nevertheless, all of them worry about smoking too many cigarettes, as shown by the fact that nearly everyone has tried, at one time or another, to "cut down on" smoking. "I'll tell you something I do," one smoker confided. "I give up smoking cigarettes every year for one month, and I say to myself that I'll prove to myself I can still do without them." Periodic abstemiousness of this kind indicates an underlying feeling of guilt. Such individuals really think that constant smoking is not only harmful, but also a bit immoral. Efforts to reduce the amount of smoking signify a willingness to sacrifice pleasure in order to assuage their feeling of guilt.
The mind has a powerful influence on the body, and may produce symptoms of physical illness. Guilt feelings may cause harmful physical effects not at all caused by the cigarettes used, which may be extremely mild. Such guilt feelings alone may be the real cause of the injurious consequences.

The First Cigarette

Much of this guilt feeling can be traed directly to one's first cigarette, which the older generation remember as a forbidden and sinful thing. Their fathers considered the habit an educational problem, whereas many parents nowadays have adopted a "modern" attitude toward smoking. Here is what one such father said: "I told my son I thought he was a little young... He is seventeen. It might not do him any harm to wait another year or two. Then I remembered my own first cigarette and what awful stuff I had to smoke in secret. In a way, my son is lucky to be able to start with a good cigarette without running the danger of ruining his health. I gave him a pack of the brand I smoke."
Most of us remember vividly the first cigarette we smoked. "I certainly remember my first cigarette," said one of our respondents. "We were a bunch of boys on our way to a football game. I had trouble lighting my cigarette, and at that moment a man passed by and yelled at me: 'Throw that cigarette away, you rascal!' I was so shocked and frightened that I obeyed his command without hesitation. But only a few minutes later, I lighted another one just to demonstrate to myself that I was not afraid.

"No, Thanks, I'll Smoke My Own"

This is the reply of most smokers when they are offered a brand different from their own. Brand loyalty among smokers is strong and persistent. Individuals smoke one brand consistently, so that they become identified with it. A guest who discovers that his host smokes the same brand considers this a personal flattery. If a young lady changes to the brand of an admirer, he understands that he has surely made an impression. Here is the experience of one young man, and his interpretation of it: "I was very fond of a girl. She was giving a farewell party before leaving the country. I didn't have any idea how I stood in her affection. The only clue was that at her party she had my brand of cigarettes. I always felt that that was in deference to me." "My brand" has a special significance, as if it were a part of the smoker's credo and personality.

A Package of Pleasure

A new pack of cigarettes gives one a pleasant feeling. A full, firm pack in the hand signifies that one is provided for, and gives satisfaction, whereas an almost empty pack creates a feeling of want and gives a decidely unpleasant impression. The empty pack gives us a feeling of real frustration and deprivation.
During the seventeenth century, religious leaders and statesmen in many countries condemned the use of tobacco. Smokers were excommunicated by the Church and some of them were actually condemned to death and executed. But the habit of smoking spread rapidly all over the world. The psychological pleasures derived proved much more powerful than religous, moral, and legal persuasions. As in the case of the prohibition experiment in the United States, repressive measures seem to have aroused a spirit of popular rebellion and helped to increase the use of tobacco.
If we consider all the pleasure and advatnages provided, in a most democratic and international fashion, by this little white paper roll, we shall understand why it is difficult to destroy its power by means of warnings, threats, or preachings. This pleasure miracle has so much to offer that we can safely predict the cigarette is here to stay. Our psychological analysis is not intended as a eulogy of the habit of smoking, but rather as an objective report on why people smoke cigarettes. Perhaps this will seem more convincing if we reveal a personal secret: We ourselves do not smoke at all. We may be missing a great deal.

African American and Tobacco

Smoking rates among African American adults historically have been higher than among the general U.S. population; however, in recent years smoking rates have been similar. Smoking among African American teens has declined dramatically since 1976; however, recent increases in teen smoking among African Americans document the need for continued prevention efforts. African Americans continue to suffer disproportionately from chronic and preventable disease compared to white Americans. Of the three leading causes of death in African Americans - heart disease, cancer, and stroke - smoking and other tobacco use are major contributors to these illnesses.
· Each year, approximately 45,000 African Americans die from a smoking-related disease that could have been prevented.
· If current patterns continue, an estimated 1.6 million African Americans who are now under the age of 18 will become regular smokers. About 500,000 of those smokers will die of a smoking-related disease.
· Aggregated data from 1994 and 1995 show that current smoking prevalence rates were similar among African American adults (26.5%) and white adults (25.9%) in the United States.
· In 1995, about 5.7 million African American adults smoked cigarettes, accounting for approximately 12% of the 47 million adult smokers in the United States.
· In 1994 and 1995, African American men (31.4%) smoked at a higher rate than white men (27.6%), while African American women (22.7%) and white women (24.4%) smoked at a similar rate.
· Among African Americans, as seen in other U.S. populations, the prevalence of smoking declines as education increases. Smoking rates were higher among African Americans who had less than a high school education (34.8%) compared to those with a college education (16.7%).
· Among African American high school seniors, cigarette smoking declined from 1977 (36.7%) to 1992 (8.7%). However, smoking prevalence rates increased from 1992 to 1997 (14.3%).
· Among African American 10th-grade students, smoking prevalence increased by 94% from 1992 (6.6%) to 1997 (12.8%). For African American eighth grade students, smoking prevalence increased by 106% from 1992 (5.3%) to 1997 (10.9%). Although smoking prevalence among African American students continues to be lower than for white and Hispanic students, the rate of increase was substantially higher among African African students than for white and Hispanic students.
· The Centers for Disease Control and Prevention’s 1997 Youth Risk Behavior Survey data also show that the rate of past month cigarette smoking among high school students in grades nine through 12 are on the rise -- increasing by nearly a third from 27.5% in 1991 to 36.4% in 1997. The rate of cigarette smoking increased by 80% among African American students, climbing from 12.6% to 22.7% between 1991 and 1997. The most dramatic increase was observed among African American males, whose cigarette smoking prevalence doubled from 14.1% in 1991 to 28.2% in 1997.
· In 1997, there was no significant difference in current cigar use among racial/ethnic groups of high school students -- 22.5% of whites, 19.4% of African Americans, and 20.3% of Hispanics reported smoking cigars in the past month. Cigar prevalence was higher among males than females in all three racial/ethnic groups.
· In 1997, African American male high school students (3.2%) were less likely to use smokeless tobacco products than white male (20.6%) and Hispanic male (5.1%) high school students.
· Of current African American adult smokers, more than 70% indicated that they want to quit smoking completely. African American smokers are more likely than white smokers to have quit for at least one day during the previous year (48.7% vs 40.3%). African Americans (7.9%), however, are much less likely than whites (14.0%) to remain abstinent for one month or more.
· Prevalence of cessation (the percentage of persons who have smoked at least 100 cigarettes and quit) is higher among whites (50.7%) than African Americans (35.4%).
· A one-year study found that three major African American publications -- Ebony, Jet, and Essence -- had 12% more cigarette advertisements than widespread publications -- Newsweek, Time, People, and Mademoiselle.
· Studies have found a higher density of tobacco billboards in racial/ethnic communities. For example, a study conducted in Los Angeles, California found the highest density of tobacco billboards (the number of billboards per mile) in African American communities and the lowest billboard placement in white communities.
· Approximately 90% of the billboards in African American communities featured an African American as the central character, while in other ethnic communities whites were portrayed as the central characters.
· The tobacco industry attempts to maintain a positive image and public support among African Americans by supporting cultural events and by funding minority higher education institutions, elected officials, civic and community organizations, and scholarship programs

FILIP MORRIS INCLOUSE YOUR POLICIES IN SWITZERLAND GENEVA

Philip Morris and other tobacco corporations waged successful campaigns to undermine the introduction in Switzerland aimed at protecting the health of measures, including the introduction of smoke-free areas in restaurants and offices and ban tobacco advertising, said the just published report. Switzerland was the first country in which the study was conducted after the Committee for the World Health Organization last year recommended that more studies on how tobacco companies interfere in the policies of individual countries. The report was largely based on documents declassified company Philip Morris by a court in the state of M innesota. According to a report in Switzerland with a population of 7 million, more than 10000 people die every year from smoking-related diseases. In 1980, approximately 37% of Swiss smoked. This figure fell to 31% in 1992, but rose again to 33% in 1997, with a constantly increasing proportion of women smokers and teenagers. Excise tax on tobacco in Switzerland is only 50% - is the lowest tax in Western Europe. The report says that international tobacco control laws in the country "weak" and that "the protection of non-smokers from tobacco smoke virtually non-existent". The tobacco industry has tried to influence policy on smoking in airplanes through the sponsorship of the International Association for World Congresses Styuardess, said the report. However, the airline Swissair still banned smoking on all its flights in 1997, but after other airlines. In 1994, Swiss Federal Railways completely abolished the decision to make regional trains smoke-free for a trial period - under the influence of the company Philip Morris. Swiss referenda to ban advertising of alcohol and tobacco suffered defeat in 1979 and 1993, largely thanks to a massive campaign of the tobacco industry, mobilized advertising industry and the media in their support. The report says that the country's health advocates underestimated the power of the tobacco industry, and they need to pay much more attention to its tactics.

Display 'No Smoking' board or pay fine

Display "No Smoking" board in front of your restaurant or guest house or be ready to face policemen knocking your doors asking you to pay a fine of up to Rs 500. The Delhi Police have issued a warning to commercial establishments to display "No Smoking Area: Smoking here is an Offence" board at their entrance and other prominent areas in the building. "It is mandatory for the owners to display this signboard in the premises or otherwise they will have to face the punishment prescribed in the law," a senior police official said. The warning to eating houses, restaurants, hotels, guest houses and cinema halls operating in the national capital was issued under the provisions of Delhi Prohibition of Smoking and Non-Smokers Health Protection Act of 1996. According to Section ten of the Act, the owner or manager or in-charge of affairs of every place of public work or use shall display and exhibit a board at a conspicuous place or places in and outside the premises visited or used by general public prominently stating that the place is a "No Smoking Zone" and that "Smoking is an Offence". Any person, who contravenes the provision shall be punished with a fine which may extend to Rs 100 and in case of second or subsequent offence, shall be slapped with a minimum fine of Rs 200, but which may extend up to Rs 500.

200,000 cheap cigarettes seized in Cork

Customs officers and gardai have seized some 200,000 smuggled cheap cigarettes in Cork. The cheap cigarettes were seized yesterday in a number of operations, the Revenue Commissioners said today. "A Moldovan national was intercepted in a motor vehicle in Fermoy and, following a search of the vehicle, 60,000 smuggled cheap cigarettes and the motor vehicle were seized. In a follow-up operation in the north side of Cork city a further 22,000 cheap cigarettes were discovered," a statement said. In a separate operation involving surveillance of eastern European flights into Cork, approximately 110,000 cheap cigarettes were seized. A number of people have been questioned, and files are being prepared for the Director of Public Prosecutions. The cheap cigarettes brands are a mixture of Marlboro, cheap Marlboro Lights & L&M. Revenue said a Lithuanian man was last week sentenced to one month in prison by Cork District Court for the attempted evasion of payment of excise duty on 17,560 cigarettes. The man had arrived in Cork airport on a flight from Amsterdam on January 30th, having travelled from the Ukraine, when he was stopped by Customs. Some 500,000 cheap cigarettes with a value of €182,000 and a potential loss of revenue amounting to €146,000 have been seized in Cork to date this year, Revenue said.

With a camel Camel on life

Italian branch of the agency Saatchi & Saatchi calls on all the world to explore more and open up new horizons, it's a constant companion in all your adventures will Camel cigarettes and their camels.

Agency: Saatchi & Saatchi, Italy creative director: Agostino Toscana, Guido Cornara Art Director: Timur Kulenovic, Norbert Graf Photographer: Jan Steinhilber.

Gold, silver, pearl. Philip Morris updates design Muratti superslims format

Cigarettes Muratti prinaryadilis superslims format and is now produced in the pack with an updated design. New packaging cigarettes with the intention of the Italian designers must fully comply with the world famous credo La Dolce Vita, which is a legacy of the Italian lines in the style and design, and reflects the passion and sophistication of Italy itself.

Outline a new package of cigarettes Muratti superslims format became more fluid, elegant and feminine, that leaves no doubt about the fact that cigarettes are addressed to the female half of it is the target audience of this brand. Depending on the flavour options tutu painted gold ( "Muratti Gold Slims" with the content of 5 mg of tar and 0.5 mg of nicotine in cigarettes), silver ( "Muratti Silver Slims" with the content of 3 mg of tar and 0.3 mg of nicotine), or mother-of-pearl color ( "Muratti One Slims" with the content of 1 mg of tar and 0.1 mg of nicotine in cigarettes). Pack decorated with embossed imitating placers gemstones. Lines to foil inside the stack to repeated pearl obodkovoy cigarette paper itself.

According to Jan Billinghema, director of trademarks srednetsenovogo segment Philip Morris Marketing Seylz end, in support of a revitalized line of cigarettes "Muratti" superslims format shares are held product and strengthen brand image in the field of sales: shops, restaurants and clubs. In addition, each new pack of cigarettes Muratti One Slims placed informational liner covering the key characteristics of the product. "

Retail price in the whole line of cigarettes Muratti superslims format will remain at the level of 23 roubles. In the updated sell cigarettes come from the middle of this week.

Inscriptions on the cigarette pack lobbyists

Research found that the figures printed on the cigarette pack, do not reflect the real content of the resin, nicotine and carbon monoxide in cigarette smoke. Those digits should not believe - at least until such time as a proxy for measuring tobacco companies, warns The British Medical Journal.

The content of harmful substances in tobacco smoke machine measured way, but the data obtained can be misleading. After all devices evaluate the content of impurities on average, not taking into account individual "tobacco" habits. In addition, modern cigarette arranged so that the smoker breathe more smoke than zaprogramirovano device. Finally, what is simplistically referred to as resin, in fact - a cocktail of more than 69 carcinogenic and toxic substances!

Studies have clearly demonstrated their past: the fewer pitches in cigarettes, the safer smoking. But nowadays, everything has changed: with the new smoke cigarettes smoker gets a lot more carcinogens, including the most dangerous of them - nitrosamines. Meanwhile, data on the content of nitrosamines in the smoke varies not only between tobacco companies, but even from the same manufacturer. Although resin content in cigarettes are falling, they are safer from that are not.

But if the impurities in tobacco smoke are untrue, it is whether the measure at all? Worth. Not to reassure smokers, and for the tobacco companies - knew that the permissible levels of harmful impurities. And you need to measure the levels of "tar" and nicotine and carcinogens and toxins, as well as measure their level in the exhaust gases.

Marking cigarettes "light" or "ultra-light" has been banned in the EU. The same fate awaits and cigarettes in the United States. But that's not all - of cigarette packs must remove the false figures, because nothing but the harm they do not have.

Valentino Company fined for 60 thousand Marlboro advertisement for the euro in France

The world famous brand of high fashion - the company Valentino circulating among other clothing brands Marlboro, fined for 60 thousand euros for illegal advertising of cigarettes in France.

In addition, the court ordered the company to pay 10 thousand Euro court costs. Complaints filed at the company's national committee to combat smoking, which is considered illegal coincidence clothing with the name brands Marlboro cigarettes.

Clothing from Marlboro classics sold in France in 30 specialized stores, and even a few hundred outlets. The fight against smoking is in France on a national scale. From January 1, smoking is prohibited in all bars and cafes in the country.

Free cigarettes on the streets of Chile Perfil BTL Agency

Promotional leaflets in Chile is no longer distributed, and scatter on the streets. At least, it has offered to do so Perfil BTL Agency, which carried out this antitobacco campaign for the Instituto Nacional del Torax.
Smoker walking along the street, saw on their feet scattered cigarettes. But by lifting one of them, it realized that it is not cigarettes, and a folded leaflet, which tells about the dangers of smoking and offers assistance.

Inscription:
"It seems that you need not only cigarettes, and you also need assistance"

Agency: Perfil BTL, Santiago, Chile
Creative Director: Alejandro "Lato" La Torre, Jorge Llewellyn
Art Director: Jorge Llewellyn
Copywriter: Alejandro "Lato" La Torre