
Promotional leaflets in Chile is no longer distributed, and scatter on the streets. At least, it has offered to do so Perfil BTL Agency, which carried out this antitobacco campaign for the Instituto Nacional del Torax.
Smoker walking along the street, saw on their feet scattered cigarettes. But by lifting one of them, it realized that it is not cigarettes, and a folded leaflet, which tells about the dangers of smoking and offers assistance.
Inscription:
"It seems that you need not only cigarettes, and you also need assistance"
Agency: Perfil BTL, Santiago, Chile
Creative Director: Alejandro "Lato" La Torre, Jorge Llewellyn
Art Director: Jorge Llewellyn
Copywriter: Alejandro "Lato" La Torre
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