Gold, silver, pearl. Philip Morris updates design Muratti superslims format

Cigarettes Muratti prinaryadilis superslims format and is now produced in the pack with an updated design. New packaging cigarettes with the intention of the Italian designers must fully comply with the world famous credo La Dolce Vita, which is a legacy of the Italian lines in the style and design, and reflects the passion and sophistication of Italy itself.

Outline a new package of cigarettes Muratti superslims format became more fluid, elegant and feminine, that leaves no doubt about the fact that cigarettes are addressed to the female half of it is the target audience of this brand. Depending on the flavour options tutu painted gold ( "Muratti Gold Slims" with the content of 5 mg of tar and 0.5 mg of nicotine in cigarettes), silver ( "Muratti Silver Slims" with the content of 3 mg of tar and 0.3 mg of nicotine), or mother-of-pearl color ( "Muratti One Slims" with the content of 1 mg of tar and 0.1 mg of nicotine in cigarettes). Pack decorated with embossed imitating placers gemstones. Lines to foil inside the stack to repeated pearl obodkovoy cigarette paper itself.

According to Jan Billinghema, director of trademarks srednetsenovogo segment Philip Morris Marketing Seylz end, in support of a revitalized line of cigarettes "Muratti" superslims format shares are held product and strengthen brand image in the field of sales: shops, restaurants and clubs. In addition, each new pack of cigarettes Muratti One Slims placed informational liner covering the key characteristics of the product. "

Retail price in the whole line of cigarettes Muratti superslims format will remain at the level of 23 roubles. In the updated sell cigarettes come from the middle of this week.