FILIP MORRIS INCLOUSE YOUR POLICIES IN SWITZERLAND GENEVA

Philip Morris and other tobacco corporations waged successful campaigns to undermine the introduction in Switzerland aimed at protecting the health of measures, including the introduction of smoke-free areas in restaurants and offices and ban tobacco advertising, said the just published report. Switzerland was the first country in which the study was conducted after the Committee for the World Health Organization last year recommended that more studies on how tobacco companies interfere in the policies of individual countries. The report was largely based on documents declassified company Philip Morris by a court in the state of M innesota. According to a report in Switzerland with a population of 7 million, more than 10000 people die every year from smoking-related diseases. In 1980, approximately 37% of Swiss smoked. This figure fell to 31% in 1992, but rose again to 33% in 1997, with a constantly increasing proportion of women smokers and teenagers. Excise tax on tobacco in Switzerland is only 50% - is the lowest tax in Western Europe. The report says that international tobacco control laws in the country "weak" and that "the protection of non-smokers from tobacco smoke virtually non-existent". The tobacco industry has tried to influence policy on smoking in airplanes through the sponsorship of the International Association for World Congresses Styuardess, said the report. However, the airline Swissair still banned smoking on all its flights in 1997, but after other airlines. In 1994, Swiss Federal Railways completely abolished the decision to make regional trains smoke-free for a trial period - under the influence of the company Philip Morris. Swiss referenda to ban advertising of alcohol and tobacco suffered defeat in 1979 and 1993, largely thanks to a massive campaign of the tobacco industry, mobilized advertising industry and the media in their support. The report says that the country's health advocates underestimated the power of the tobacco industry, and they need to pay much more attention to its tactics.

Display 'No Smoking' board or pay fine

Display "No Smoking" board in front of your restaurant or guest house or be ready to face policemen knocking your doors asking you to pay a fine of up to Rs 500. The Delhi Police have issued a warning to commercial establishments to display "No Smoking Area: Smoking here is an Offence" board at their entrance and other prominent areas in the building. "It is mandatory for the owners to display this signboard in the premises or otherwise they will have to face the punishment prescribed in the law," a senior police official said. The warning to eating houses, restaurants, hotels, guest houses and cinema halls operating in the national capital was issued under the provisions of Delhi Prohibition of Smoking and Non-Smokers Health Protection Act of 1996. According to Section ten of the Act, the owner or manager or in-charge of affairs of every place of public work or use shall display and exhibit a board at a conspicuous place or places in and outside the premises visited or used by general public prominently stating that the place is a "No Smoking Zone" and that "Smoking is an Offence". Any person, who contravenes the provision shall be punished with a fine which may extend to Rs 100 and in case of second or subsequent offence, shall be slapped with a minimum fine of Rs 200, but which may extend up to Rs 500.

200,000 cheap cigarettes seized in Cork

Customs officers and gardai have seized some 200,000 smuggled cheap cigarettes in Cork. The cheap cigarettes were seized yesterday in a number of operations, the Revenue Commissioners said today. "A Moldovan national was intercepted in a motor vehicle in Fermoy and, following a search of the vehicle, 60,000 smuggled cheap cigarettes and the motor vehicle were seized. In a follow-up operation in the north side of Cork city a further 22,000 cheap cigarettes were discovered," a statement said. In a separate operation involving surveillance of eastern European flights into Cork, approximately 110,000 cheap cigarettes were seized. A number of people have been questioned, and files are being prepared for the Director of Public Prosecutions. The cheap cigarettes brands are a mixture of Marlboro, cheap Marlboro Lights & L&M. Revenue said a Lithuanian man was last week sentenced to one month in prison by Cork District Court for the attempted evasion of payment of excise duty on 17,560 cigarettes. The man had arrived in Cork airport on a flight from Amsterdam on January 30th, having travelled from the Ukraine, when he was stopped by Customs. Some 500,000 cheap cigarettes with a value of €182,000 and a potential loss of revenue amounting to €146,000 have been seized in Cork to date this year, Revenue said.

With a camel Camel on life

Italian branch of the agency Saatchi & Saatchi calls on all the world to explore more and open up new horizons, it's a constant companion in all your adventures will Camel cigarettes and their camels.

Agency: Saatchi & Saatchi, Italy creative director: Agostino Toscana, Guido Cornara Art Director: Timur Kulenovic, Norbert Graf Photographer: Jan Steinhilber.

Gold, silver, pearl. Philip Morris updates design Muratti superslims format

Cigarettes Muratti prinaryadilis superslims format and is now produced in the pack with an updated design. New packaging cigarettes with the intention of the Italian designers must fully comply with the world famous credo La Dolce Vita, which is a legacy of the Italian lines in the style and design, and reflects the passion and sophistication of Italy itself.

Outline a new package of cigarettes Muratti superslims format became more fluid, elegant and feminine, that leaves no doubt about the fact that cigarettes are addressed to the female half of it is the target audience of this brand. Depending on the flavour options tutu painted gold ( "Muratti Gold Slims" with the content of 5 mg of tar and 0.5 mg of nicotine in cigarettes), silver ( "Muratti Silver Slims" with the content of 3 mg of tar and 0.3 mg of nicotine), or mother-of-pearl color ( "Muratti One Slims" with the content of 1 mg of tar and 0.1 mg of nicotine in cigarettes). Pack decorated with embossed imitating placers gemstones. Lines to foil inside the stack to repeated pearl obodkovoy cigarette paper itself.

According to Jan Billinghema, director of trademarks srednetsenovogo segment Philip Morris Marketing Seylz end, in support of a revitalized line of cigarettes "Muratti" superslims format shares are held product and strengthen brand image in the field of sales: shops, restaurants and clubs. In addition, each new pack of cigarettes Muratti One Slims placed informational liner covering the key characteristics of the product. "

Retail price in the whole line of cigarettes Muratti superslims format will remain at the level of 23 roubles. In the updated sell cigarettes come from the middle of this week.

Inscriptions on the cigarette pack lobbyists

Research found that the figures printed on the cigarette pack, do not reflect the real content of the resin, nicotine and carbon monoxide in cigarette smoke. Those digits should not believe - at least until such time as a proxy for measuring tobacco companies, warns The British Medical Journal.

The content of harmful substances in tobacco smoke machine measured way, but the data obtained can be misleading. After all devices evaluate the content of impurities on average, not taking into account individual "tobacco" habits. In addition, modern cigarette arranged so that the smoker breathe more smoke than zaprogramirovano device. Finally, what is simplistically referred to as resin, in fact - a cocktail of more than 69 carcinogenic and toxic substances!

Studies have clearly demonstrated their past: the fewer pitches in cigarettes, the safer smoking. But nowadays, everything has changed: with the new smoke cigarettes smoker gets a lot more carcinogens, including the most dangerous of them - nitrosamines. Meanwhile, data on the content of nitrosamines in the smoke varies not only between tobacco companies, but even from the same manufacturer. Although resin content in cigarettes are falling, they are safer from that are not.

But if the impurities in tobacco smoke are untrue, it is whether the measure at all? Worth. Not to reassure smokers, and for the tobacco companies - knew that the permissible levels of harmful impurities. And you need to measure the levels of "tar" and nicotine and carcinogens and toxins, as well as measure their level in the exhaust gases.

Marking cigarettes "light" or "ultra-light" has been banned in the EU. The same fate awaits and cigarettes in the United States. But that's not all - of cigarette packs must remove the false figures, because nothing but the harm they do not have.

Valentino Company fined for 60 thousand Marlboro advertisement for the euro in France

The world famous brand of high fashion - the company Valentino circulating among other clothing brands Marlboro, fined for 60 thousand euros for illegal advertising of cigarettes in France.

In addition, the court ordered the company to pay 10 thousand Euro court costs. Complaints filed at the company's national committee to combat smoking, which is considered illegal coincidence clothing with the name brands Marlboro cigarettes.

Clothing from Marlboro classics sold in France in 30 specialized stores, and even a few hundred outlets. The fight against smoking is in France on a national scale. From January 1, smoking is prohibited in all bars and cafes in the country.

Free cigarettes on the streets of Chile Perfil BTL Agency

Promotional leaflets in Chile is no longer distributed, and scatter on the streets. At least, it has offered to do so Perfil BTL Agency, which carried out this antitobacco campaign for the Instituto Nacional del Torax.
Smoker walking along the street, saw on their feet scattered cigarettes. But by lifting one of them, it realized that it is not cigarettes, and a folded leaflet, which tells about the dangers of smoking and offers assistance.

Inscription:
"It seems that you need not only cigarettes, and you also need assistance"

Agency: Perfil BTL, Santiago, Chile
Creative Director: Alejandro "Lato" La Torre, Jorge Llewellyn
Art Director: Jorge Llewellyn
Copywriter: Alejandro "Lato" La Torre